This event is produced in partnership with Idealware. Registration is through the Idealware website.

REGISTER HERE

NAO Members get $45 off this webinar series by using the discount code on the Members Only Page. You must be logged in to view this page.

Do you feel as though you’re putting out content that just disappears into cyberspace? Or that you’re working so hard to keep up a presence on all the different communications channels that you hardly have time to think about what’s actually working? Maybe it’s time to step back and take another look at your strategy.

Idealware’s five-part course is designed for organizations that already understand the basics of online communications and are ready to delve deeper into strategic opportunities across multiple online and offline channels. Whether a nonprofit is seeking to increase its fundraising, play a larger role in advocacy efforts, or strengthen its brand, this course will help it develop a roadmap to a seamlessly integrated online communications experience.

Throughout the course, participants will:

• Review branding concepts and techniques.
• Discuss how engaging content—especially storytelling—can help bridge multiple channels.
• Confirm which channels make sense for their organization and review the resources they plan to devote to each.
• Review metrics that can help gauge the success of the campaign.
• Develop strategies for building and engaging with a community, including building email lists and gaining new social media followers.
• Learn how to structure communications across channels.
• Focus on campaigns, especially for fundraising and advocacy.
• Outline a plan that they can put into action right away.

Participants will also be given weekly "homework" assignments. Registration includes an invitation to join the live broadcast for each webinar, as well as a recorded version that participants can view at their convenience.

Schedule

All sessions take place Tuesdays at 10 a.m. Pacific Time and last for 90 minutes.

February 23: Confirming Your Goals, Branding, and Channel Mix
March 1: Building an Engaged Community
March 8: Planning Your Flow of Communications
March 15: Planning Fundraising and Other Campaigns
March 22: Moving Forward and Making a Plan

About the Presenter

Laura Quinn has been working in the software sector for nearly 20 years. As Idealware’s Director of Partnerships and Knowledge, she works with partners and helps guide content into high quality resources—including leading an extensive research project with the Bill and Melinda Gates Foundation to understand how program results data is shared across the sector, and leading Idealware’s work with thousands of nonprofits on outcomes management strategies. Prior to founding Idealware, Laura was an independent consultant helping nonprofits create internet strategies, select appropriate software, and then build sophisticated websites on limited budgets. She has also selected software, designed interfaces, and conducted user research for multimillion dollar software and website implementations with such companies as Accenture and iXL. Laura is a frequent speaker and writer on nonprofit technology topics.

Cost

$170 NAO Members
$215 Nonmembers

Individual sessions are not available.

This event is produced in partnership with Idealware. Registration is through the Idealware website.

REGISTER HERE

NAO Members get $45 off this webinar series by using the discount code on the Members Only Page. You must be logged in to view this page.