Communications & Public Affairs

Effective Nonprofits communicate clearly and frequently communicate with constituents and partners. Effective Nonprofits use their voice to represent their constituents and influence change at grassroots and policy levels. Effective Nonprofits maintain close connection, communication, and organizational representation with the community they serve and represent and inform them of their right to advocate and self-determination.

Professional Development and Learning:


Topics On This Page

1) Nonprofit Sector Reports; 2) Advocacy & Lobbying; 3) Public Policy & Public Relations; 4) Marketing; 5) Social Media

1) Nonprofit Sector Reports

  • NAO's 2020 State of the Sector Report - NAO
  • Impact of COVID-19 on Oregon Charitable Nonprofits - Report Download Collaborators: NAO, Portland State University’s Nonprofit Institute, Mercy Corps Northwest, and Oregon Voluntary Organizations Active in Disasters (ORVOAD) (Aug 2020)
  • Oregon's Nonprofits in 2019 - State of Oregon Employment Department
  • U.S. - Health of the U.S. Nonprofit Sector - Independent Sector Report (Oct 2020)

2) Advocacy & Lobbying

3) Public Policy & Public Relations

  • NAO Public Policy Overview - NAO
  • NAO Public Policy Screening and Analysis Tool- NAO (PDF)
  • Nonprofit Reputation: Four Keys to improve bonds between nonprofits and corporations - NAO & ReputationUs (PDF)
  • Oregon Center for Public Policy - Website
  • Strategies to Ensure Partnerships Thrive - GrantSpace (Blog)
  • The Ultimate Guide to PR for Nonprofits - NonprofitReady (Guide)*

4) Marketing

  • 8 Easy Step to Market Your Nonprofit Organization - The Balance Smal Business (Article)
  • 10 Marketing Lessons for All Nonprofits - Classy (Article)
  • Charity Rebrand: Where to Begin - MissionBox (Article)
  • The Ultimate Guide to Nonprofit Marketing in 2020 - Hubspot (Guide)

5) Social Media

  • Social Media Articles - NTEN 
  • Social Media Courses - NTEN 
  • 8 Ways to Become a Tweetstar - NonprofitReady (Video)*
  • How to Create a Nonprofit Social Media Policy - Wild Apricot (Guide)
  • Nonprofit Social Media Policy Workbook - TechImpact (Download)
  • Social Media Practices for Nonprofits - A Comprehensive Guide - Media Cause (Blog)
  • Why Your Nonprofit Needs a Social Media Policy - Nonprofit MarCommunity (Guide)

Check out NAO's Directory of vetted consultants and service providers offering expertise in this specific resource category.

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