How to Use Language to Increase Your Impact

Erica Mills
Claxon Marketing

Co-produced by WVDO and NAO
3:00 to 5:00 p.m.

If you are going to raise more money, engage more volunteers, serve more clients and increase your impact, every single person involved in your organization—Board members, executive director, bookkeeper, development coordinators, program managers, finance directors, etc.—needs to know how to talk about your organization in a way that is consistent and compelling. This means investing in your words. Most of us go through 15,000 words a day so this isn’t about spending more money on doing something new. It’s about doing something you’re already doing in a new (and extremely effective) way. Erica Mills has taught thousands of organizations how to use language to make the world a better place. She’ll inspire you with her practical suggestions for increasing your impact by investing in your words.

View a sneak preview of the topic.

About the Presenter

Erica wanted the mission-motivated of the world to have a partner in messaging awesomeness. Thus Claxon.

Erica believes that EVERY organization can—and should—have a consistently compelling way to describe their organization, whether they’re talking, writing, or tweeting! She knows this isn’t an easy task and that’s why she creates tools to help organizations of all shapes and sizes tackle this tough challenge.

When working one-on-one or in small groups with clients, Erica asks a lot of questions about your “why” (she’s a Simon Sinek fan), your belief proposition, and your essence. She hammers away on your brand personality. It’s all a bit existential. But she’s so into it, you find yourself going along with it. And then—lo and behold—you realize this stuff works and you have focus and clarity and—woo hoo!—an elevator pitch you love!!! Learn more about Erica Mills and Claxon Marketing.

Bonus Session: Smart Reader Strategies Session for Nonprofit Development Professionals

2:00 to 2:45 p.m.

Attend this best practices session to pick up tips and practical application on how to use the Portland Business Journal (PBJ) as a way to aid in your development efforts.

Find out:

  • How reading the weekly and daily coverage (in print and/or digital) can provide leads and opportunities
  • How attending the over 40 PBJ events annually can do the same
  • How to have your best chance of getting featured with news coverage
  • How to most cost effectively advertising in print and/or digitally and/or with event sponsorship

Cost

$50 for NAO & WVDO Members
$65 for Nonmembers

Registration for this event is through Willamette Valley Development Professionals, our partner for this training.

Register now

The discount code for NAO Nonprofit and Affiliate Members is NAODiscount.

May 7th, 2014 2:00 PM   through   5:00 PM
First United Methodist Church
1838 SW Jefferson
Portland, OR 97201
United States
Event Particulars
City Portland
Topic Communications or Marketing
Fundraising
Presenter Erica Mills
Event Region Metropolitan Portland

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