Marketing that Matters: Brand Planning Essentials for Growing Businesses

This event is provided by Mercy Corps Northwest

Whether you are launching a new business or repositioning a product or service offering, knowing your audience, identity and brand voice is key to succeeding in today’s marketplace. Before you begin the marketing process, do you know who you are — and aren’t? Join Branding & Marketing coach & consultant Jen Barth, founder of Big Small Brands, for an interactive workshop which will cover:

- Brand Planning Basics & Beyond: Learn key branding terms, tips, and tools to help you define, optimize, and grow your brand
- Brand Identity Essentials: Tips on creating and evolving your creative identity
- Your Brand Story: Finding your unique brand voice and using the power of personal branding to tell your brand story across multiple audience segments
- Your Brand Blueprint: Cut through the clutter of marketing planning with a simple, one-page template that will help you create a marketing strategy that supports your specific brand platform

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