Tuesday, April 27, 2021
10:00 a.m – 11:00 a.m. (PT)

Event Description

The Future of Fundraising Events in 2021 and Beyond

Samantha Swaim, Principal, Swaim Strategies

The transition to virtual fundraising has been a year of learning. In this session we're going to share the good, the bad, and the key strategic learnings. With every event we dive deeper into understanding what core elements are essential for fundraising events as well as what works uniquely in the virtual format. What can we learn from this time as we move into a post-pandemic world? If you have a virtual event coming up, we'll give you the key strategic elements you need in place to be successful. And if you're looking ahead and trying to figure out what's next, we'll help you wade through the options. Set yourself up for a great virtual fundraising event and begin planning for the year ahead!

Participants will be able to:

  • Identify key focus areas for Virtual Event success
  • Develop benchmarks to build your fundraising event plan in the future
  • Expand on Virtual Event elements to take with you into future gatherings

Please note that a recording of this webinar will be sent to registrants after the event.

About the Presenter

Samantha Swaim, Principal, Swaim Strategies

Samantha believes in the power of bringing people together to create a shared experience, build community and move a mission. She is a strategist at her core and brings that focus to planning events and reaching results. She is an ally to nonprofits and an advocate for their missions and dreams. She uses events as a tool to build relationships, inspire connections and raise support. She has been in nonprofit fundraising and event production for over 20 years and has a passion for working for a purpose. She came from theatre + TV production roots with a focus on details and a vision for the big picture. Great events are made better when they share a story and have impact. She believes that we are stronger when we work together and that together we can have impact, we can build stronger communities and we can have a richer and fuller experience.


Thank You Funders and Supporters

Thank you to the following FUNDERS and SPONSORS who are supporting NAO’s online events and communications during these challenging times. Their support is vital in helping NAO to bring much-needed resources and information to Oregon’s nonprofits – thank you.

Funders: Meyer Memorial Trust, The Ford Family Foundation, M.J. Murdock Charitable Trust, The Collins Foundation, Oregon Community Foundation, The Kinsman Foundation, First Interstate BancSystem Foundation, The Carpenter Foundation, and Gordon Elwood Foundation
Friend Plus Partner Sponsor: Columbia Bank and Heritage Bank
Friend Plus Sponsors: Miller Nash Graham & Dunn LLP, McDonald Jacobs, Bliss Sequoia Insurance & Risk Advisors, CFO Selections and The Standard
Friend Sponsor: Nonprofit Professionals Now, Portland General Electric and Impact Benefits & Retirement


$15 for NAO Members
$30 for Non-Members

A link to access this webinar will be provided in registration confirmation e-mail and e-mail reminder prior to event date.

If you have any questions or trouble registering contact



April 27th, 2021 10:00 AM through 11:00 AM
Online Event
Event Fee
Price $ 30.00
Event Particulars
City Online learning
NAO Event? Yes
Topic Advocacy and Public Policy, Development & Fundraising
Event Region Central Oregon, Eastern Oregon, Metropolitan Portland, North Coast, Northern Willamette Valley, South Coast, Southern Oregon, Southern Willamette Valley
Programmatic Approach Capacity Builiding, Principles & Practices